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Pre-conference Workshops for Mobile Health 2011: What Really WorksTuesday, May 3, 2011 from 2:00 PM to 5:00 PM (PT)Stanford, CA |
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Event Details
Visit the conference website for more details! (this is just our Eventbrite page) Hosted by Stanford Persuasive Tech Lab & Centers for Disease Control and Prevention Tuesday, May 3, 2011 2-5 PM Frances C. Arrillaga Alumni Center Stanford University WORKSHOP 1: Understanding FDA Regulation of Mobile Health Mobile
technology has the potential to dramatically change the way we interact with
our health. Exciting and innovative mobile health solutions are blooming. The
FDA is responsible for safeguarding public health and ensuring that medical
products perform as expected. We are currently at a crossroads: the FDA has not
finalized its response to mobile health, but the agency is certain to play a
significant role. This
workshop will help you address FDA regulation of mobile health applications.
You'll understand the basics of regulatory strategy and also the specific
considerations in deciding when to seek prior approval from FDA prior to
marketing your mobile health product. The workshop will explore analogous
case studies and lead you through an exercise to help you articulate your
regulatory approach. Your facilitator will be George Savage, co-founder
and Chief Medical Officer of Proteus Biomedical, where he is responsible for a
challenging and potentially game-changing regulatory strategy.
Pre-conference Workshops
for
Mobile Health 2011: What Really Works
The fee for non-conference attendees is $299 per workshop.
Workshop Leader: Dr. George Savage
WORKSHOP 2: Engaging Mobile Experiences: More Gameful, More Stealthy
Workshop Leader: Ken Eklund
The digital world is abuzz these days with the potential of games. World of Warcraft, Farmville, and a host of other games massively scaled and small are influencing people's behavior and real-world actions.
Game design holds out the promise of engaging people more deeply and delivering more effective outcomes for mobile experiences. What has game design done to encourage health? What can game design do to overcome your real-world challenges of mobile usage, retention, evaluation and so on? How can games establish narrative for your experience that deepens the experience and builds loyalty to it?
The prospect of "gamifying" an experience can seem daunting, especially when you consider "stealth health" solutions – mobile experiences that do not have any overt health message or purpose at all – as a way to reach communities that may resist straightforward health promotion.
Limited to 24 people.
Workshop Leader: Miles Orkin
You probably know all too well the important role mobile can play in accomplishing your organization's outreach, engagement and education goals. If you didn't, you wouldn't be at this conference! However, your executive leadership may not be convinced, and your organizational structure may not be accommodating to new mobile programs. This workshop will take you through a step-by-step approach toward establishing mobile as a core business function and an integral part of your integrated marketing and outreach activity.
Workshop Outline
1. Why Does Mobile Matter?
2. Getting Started
3. Identifying Goals
4. Making the Case
5. Building the Plan
6. Launching the Program
WORKSHOP 4: Using Human Centered Innovation and Mobile Tools to Take Healthy Actions
Workshop Leader: Abbe Don
Health tools and applications are moving out of the doctor’s office and into people’s daily lives. The “consumerization of health” is well underway with more and more tools coming on the market to help people “track their numbers” and quantify themselves. But more permanent changes in diet, exercise, and lifestyle are needed by a growing population that are otherwise headed to early onset of high blood pressure, obesity, high cholesterol and diabetes.
In this workshop, you will learn how the human-centered innovation process pioneered by IDEO can be used to design applications that help people take actions for better health by identifying their unmet needs and crafting solutions that fit into the rhythm and flow of their daily lives.
WORKSHOP 5: Behavior Design for Health Professionals
Workshop Leader: BJ Fogg
Behavior change may seem mysterious and slippery. But it’s not. What causes humans to act is concrete and predictable. As you increase your skills in behavior design, you can pinpoint why a program is not working and then take the right steps to create a success.
In his workshop on behavior design, BJ Fogg will give you key insights into human behavior and share practical methods for creating positive impact in people’s lives. You will learn about what Fogg calls “hot triggers,” “behavior sequences,” and “tiny habits,” all of which are vital for successful health interventions. (This workshop is an excerpt from Fogg’s two-day Persuasion Boot Camp.)
*Workshop Cancellation Policy*
Until April 5, 2011 there is a $25 cancellation fee.
After April 20, 2011 the cancellation fee will be 50% of the fee paid.
There are no refunds for cancellations that occur after April 25, 2011. Please contact us if you would like to send a replacement.When & Where
Stanford Arrillaga Alumni Center
326 Glavez Street
Stanford,
CA 94305-6105
Tuesday, May 3, 2011 from 2:00 PM to 5:00 PM (PT)
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